They All Start With 'Pa-' anyway, right?

Yesterday (26 Sept), the phone rang and it was a call-in enquiry from a customer who was looking for a book title. I picked up the phone and answered: "Hello. Good Afternoon, Pacific Coffee." Then, I quickly slammed down the phone again. What the hell was I thinking about? I told Desmond about this incident and he was a little speechless and I thought, "Well, Pacific Coffee and Page One both start with 'Pa-' mah, so, like that lor... But seriously, it was really embarrassing to talk about and the phone didn't ring for another 30 minutes after that fateful call.